What if BEUTER is a guy?

What are his traits? What are his favourite things to do? What kind of girl is his type?

This is what us shed a light on with the campaign for The Washed Collection.

BEUTER is a well-groomed dude obsessed with tidiness and cleanliness. Psychologists say he is insane. Kind of horny and has a thing for strong, independent girls. Music is his mood-stabilizer, especially Techno music. He loves art and knows how and when to slow down his pace to enjoy life.

The Washed Collection is now available at all BEUTER stores and online.

Check all products out here.